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Trading organizations were asked how their turnover in January 2026 compared with December 2025, leaving out any seasonal trading. Information are outlined in the middle of the duration of each wave. Nearly a third (31%) of trading organizations reported that their turnover had decreased in January 2026 compared to the previous month.

Nevertheless, the motions are broadly in line with those observed around this time in previous years, with peaks in December followed by little falls in January. The industries with the greatest percentage reporting that turnover reduced in January 2026 were: the accommodation and food service activities market (52%, which is a 21 percentage point increase from December 2025) the other services market (45%) the arts, entertainment and entertainment industry (40%) Roughly 16% of trading services reported that their turnover increased in January 2026, which was a 3 percentage point boost compared to December 2025.

For trading companies with 10 or more employees, 33% reported that their turnover had reduced, which was broadly stable compared with December and January 2025. More than one in 5 (23%) businesses reported that their turnover had increased, up 2 portion points compared to December 2025. Normally, the percentage of businesses reporting that their turnover increased correlated to the size of business.

The exception to this was the percentage for organizations with 250 or more workers, which was 25%, and 5 percentage points lower than December 2025 (30%). Trading companies were asked how they expect their turnover to change in the coming month. This can then be utilized to forecast how business's turnover will in fact change once that calendar month concludes.

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Patterns in between predicted turnover and real turnover have actually broadly moved in the very same direction, the motions for expectations tend to be larger. For presentational functions, some action alternatives have been gotten rid of. Data are plotted in the middle of the period of each wave. Care needs to be taken when interpreting expectations questions, as the staff members responding on behalf of businesses might not have full oversight of all of their organization's future expectations.

ANSR July UK PRs

More than one in five (21%) trading businesses expect their turnover to increase in March 2026. This is a 6 portion point increase from February 2026 however was broadly steady compared with expectations for March 2025 (22%). The proportion of trading services anticipating a boost in January 2026 was 13%, while the proportion that reported an actual boost in turnover in January 2026 was 16%, suggesting a slight pessimism in services expectations.

However, the trends have broadly followed each other since the concerns were presented in April 2022. The results for March 2026 follow the trend from previous years, with the percentage of services anticipating turnover to increase peaking after a reduction in January. Larger services were most likely to anticipate a boost in turnover in March, with the proportion varying from 20% for companies with 0 to 9 employees, to 42% for businesses with 100 to 249 employees.

For presentational functions, some reaction choices have been gotten rid of. Information are plotted in the middle of the period of each wave. Care ought to be taken when analyzing expectations questions, as the staff members reacting on behalf of businesses might not have full oversight of all of their company's future expectations. "." represents information not yet available.

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The percentage of trading businesses that anticipated a reduction in January 2026 was 25%, while the proportion that reported a real decline in turnover in January 2026 was 31%. The percentage of companies expecting turnover to decrease for a particular month ahead of time has stayed substantially lower than the percentage of services reporting a real decline because month since April 2022.

Nevertheless, expectations for turnover to reduce have consistently followed the very same trend, as real reported turnover reduces throughout this time. Trading services were asked what challenges, if any, were affecting their turnover in early February 2026. Around 3 in 10 (30%) trading businesses reported that economic uncertainty was having an impact on their turnover, which was broadly steady with early January 2026.

For trading companies with 10 or more employees, cost of labour was the most often reported challenge, at 36%. Services with 10 to 49 workers were more likely to report expense of labour as an obstacle than organizations with 250 or more workers (37%, compared with 20%). One in 5 (20%) trading companies with 10 or more workers showed that they were not currently experiencing any turnover challenges in early February 2026.